Start Something That Matters is a beautiful story about the founding of the company TOMS Shoes. The founder Blake Mycoskie documents the journey on taking an idea and turning it into a business. But, he doesn't stop there...he gives back. For every pair of shoes he sells, he gives a pair to a child in need.
Below are my Top 5 Takeaways + 1:
1. Stories are powerful! Mycoskie explains in the book that a "good story transcends boundaries, breaks barriers, and opens doors. Facts are important, but story matters." To sell products or your view point it is important to tell that story every opportunity you get.
2. Face your fears! Mycoskie reminds us fear will be with us everyday, but it is important to face it and understand what the true fear is. The truth is we will make mistakes and its OK. As hard as it is, don't worry about what your friends, family members or coworkers think.
3. Imagination trumps money! Just because you lack money and resources doesn't mean you don't start. Mycoskie suggests "bootstrapping" and improvising to pull your plan together. Don't be too comfortable. Take a calculated risk.
4. Keep it simple! Think simple. Mycoskie discussed the Apple product line, specifically the iPod. "Simplicity can apply to an idea, a goal, or a mission."
5. Giving is good business! You've probably heard the old adage, "it's better to give than to receive." Mycoskie stresses the importance of giving early not getting overwhelmed and listen to those you give to. Listening will allow you to truly know a person's needs.
BONUS: The timing is never right!
Mycoskie quotes Tim Ferris who wrote The 4-Hour Workweek, "For all the most important things, the timing always sucks." If you are waiting for the perfect timing, you'll never take a risk and make things happen.
I chose to drive to work without the radio this week. It was calm and peaceful. No distractions and no talk of politics, hate or violence...no news, pop or classic rock. No interruptions of programming because of rain and storms.
My mind slowly wandered from one thought to the next. I thought about summer break, my wife and kids, what I was going to do when I get off work or possibly what my future will look like.
Removing these distractions or negative inputs led to more abundance of peace and happiness during the day.
Taking time to sit in silence and reflect is good for the soul. I challenge you to a day of no media (no radio/TV/Internet (including social media). Pick up a book, draw in a sketchbook or simply soak up some rays. Disconnect for a day.
The title of my blog and podcast: Books Travel Life came together in a brainstorm after mimicking the idea and simplicity of the title of Elizabeth Gilbert’s book Eat Pray Love. Three simple words! Books, travel, and life experiences have shaped and molded me into the person I am today.
When I launched the podcast, I wanted a particular tag line or goal with each episode. How can one make an impact on the world? What does the world need more of? So, I began to throw some words together and came up with the line: Creating Harmony in the World by Sharing the Love of Reading, Exploring and Living. Three of my absolute favorite things!
As I was designing the site and coming up with a color scheme, I was struggling. I’ve studied color psychology in the past and knew certain colors wouldn’t work with the vibe I was trying to create. So, I decided on green. Why green?
According to the website, Color Psychology, green symbolizes renewal and growth and often means balance, calm and harmony. I knew I had to go with green since I came up with the tag line before knowing what green meant (harmony).
I wrote in an earlier post, I purchased the URL (bookstravellife.com) in 2011 or 2012 not knowing why or what I would use it for. Earlier this month, I heard Elizabeth Gilbert speak on ideas and her book Big Magic and knew I had to collaborate with this idea that continued to prompt me the last few years.
I can say without hesitation I’m ready to grow the site, begin and continue podcasting and be open to whatever opportunities present themselves.
Thanks for reading and tuning into the podcast. If you have a suggestion for a book, place to travel or life topic you’d like me to discuss on the show, send me an email at firstname.lastname@example.org.
I'll be posting blogs soon! Check out the podcasts under the podcast tab.
is an English Teacher, Registered Yoga Teacher, writer, journalist, former Scholastic Inc. Blogger, aspiring entrepreneur, and founder of The Writers App.